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The more unconventional, the more stunning it will be in your target audience’s eyes. Whether you use a sticker or a stencil to pass your message, it all comes down to how much it wows your audience.

Of course, cheaper doesn’t mean that your guerrilla marketing campaign will be a loss of time! In my words, guerilla marketing is like the Banksy side of marketing. In other words, guerrilla marketing acts as a magnifying glass for the impact of a marketing campaign. The impact should be, of course, more significant regardless of the low budget invested in it. Guerilla marketing is a set of marketing actions employed to launch a marketing campaign at a fraction of the price it would typically cost. For you, this “bigger organized force” is competitors with big budgets who have established themselves in the market. Guerilla refers to a non-tactical army, loosely organized, fighting a bigger, more organized force. The definition of guerilla marketing relies heavily on the definition of “guerilla warfare” (also spelled “guerrilla”). So, let’s gather some inspiration with the best guerilla marketing ideas out there! What is Guerilla? It’s about winning one using the element of surprise! Guerilla marketing isn’t about making war. If you conjured images of raids and ambushes, I’m sorry to disappoint you (especially all you Call of Duty fans). Welcome, marketing cadets, to the best guerilla marketing ideas you’ll ever need to turn your advertising strategy around!